As a part of our business reviews, JustInReviews has brought for you, the Royal Enfield and the new mantra of selling bikes story.
Almost 15 years back, not very many individuals would have taken a special note of Royal Enfield. This one time business startup unit of Eicher Motors worked out of a decades-old plant close to Chennai, producing almost 40,000 bikes yearly.
Today, these are the numbers that Royal Enfield easily generates every month from its new Chennai plant. Throughout the years, it has additionally turned into the most touted brand for leisure biking that is currently excited about spreading its wings post India.
Meanwhile, the organization is likewise setting set up new business guidelines which includes a move from the customary B2B to the more contemporary B2C space. Basically, it includes traveling from a production mentality to being more purchaser driven.
Making selling an experience:
Today, Royal Enfield progressively needs individuals to welcome and hunt its bikes and this is the place the showroom encounter ends up plainly imperative. “We want to be the best relationship company in the world and not the best marketing company. Marketing limits the scope and the passion to deliver while relationships create the business,” adds President Singh.
A definitive goal is to set the brand in individuals’ brains. New markets have just responded decidedly to Royal Enfield and this is the thing that gives the company the certainty that it can rapidly get a foot in the entryway and afterwards do all the diligent work after that.
The as of late released Himalayan was intended to contact those riders who are currently in a stage in their lives where they might want to do a tad bit more, go out and feel the adventure. It is their chance off when they need to live and enjoy.
Change of strategy:
Rather than the back driving the front, Royal Enfield would rather prefer the front driving the back. The products are not recently determined by engineering but rather strategy which is tied in with understanding the customer, markets and innovation.
The thought is to expand on the fact that Royal Enfield is the best wager for leisure based motorcycling in India. The enormous move from a B2B to B2C goes past simply the sell of bikes to the riding knowledge. In the long run, it is about the about number of test rides and groups Enfield creates in India and abroad.