Get to know the winner between Samsung and Xiaomi, in the smartphone market.
The news of race to the top between smartphone manufacturing giants Samsung and Xiaomi is everywhere these days. JustInReviews would like to explore this business news for you. Interested to know who is the winner? Read on….
Chinese smartphone manufacturing giant Xiaomi has turned into the numero uno (No. 1) brand in the Indian market as far as smartphones are concerned, in the quarter finished December 2017, outperforming Samsung which was till the past quarter, ahead by a small margin.
China-based Xiaomi has standout amongst the most amazing success stories with respect to the Indian market. Inside a time of four years, the organization has not just built up a reputation as well as taken a path to the top position of the ranking-list.
Based on the data from Singapore-based research firm Canalys, Xiaomi managed a 27.4% market share with 8.2 million telephones, higher compared with Samsung’s 24.6% share on the support of in excess of 7.3 million phones during the three months time frame. Hong Kong-based Counterpoint Research likewise detailed a comparable trend with Xiaomi gaining 25% of the market, overtaking Samsung which had a 23% share in the quarter finished December.
No wonder Xiaomi is the talk of the latest technology news.
Third quarter reports had tied Samsung and Xiaomi to the top spot with a 23.5% market share. The fourth quarter outcomes will undoubtedly create ripples in the smartphone market. According to reports, Samsung could be thinking of an all new series of smartphones that will rival directly with brands like Motorola and Xiaomi.
The tug of war between Xiaomi and Samsung is expected to carry forward into 2018, as Samsung reworks its low-price portfolio and battles to reclaim the status it once held in the psyches of Indian buyers. The organization’s unrivaled R&D, and a superior hang on the supply chain because of its solid components business will likewise be a factor to consider.
Xiaomi’s journey to the top position has been troubling as far as the higher priced category is concerned. However the brand has performed quite well in case of the budget and mid-range segment. The Redmi series turned out to be the performer for the brand with smartphones such as Redmi Note 4 ruling the online sales.
Xiaomi’s success in India is expected to have far-reaching ramifications for its global strategy, providing a major boost to its abroad aspirations, analysts from Canalys added, pointing to Xiaomi’s plans of doing an IPO this year which could value the organization at a whopping $100 billion.
On the whole, the Indian smartphone market saw a 6% growth. The plunge in growth rate can be credited to the bustling 3rd quarter as vendors and channel partners take stock of the products. Oppo, Vivo and Lenovo were placed after the first two rank holders. The aggregate smartphone shipments have been evaluated under 30 million units.
JustInReviews hopes that the customer would benefit the most, from this cut-throat competition in the smartphone market.
Watch this space for more of business related news and product reviews as well.